Melbourne will heat up this winter, with an unmissable foodie pop-up set to surprise and delight city workers, residents and visitors.
The City of Melbourne will partner with local celebrity chef and MasterChef finalist Sarah Todd to deliver ‘Melbourne’s Hottest Ice Cream’ – with unique, limited-edition treats handed out free at the State Library forecourt on Friday 14 July and Saturday 15 July.
The one-of-a-kind winter warmer will draw on Todd’s passion for Indian cuisine and get tastebuds tingling – with an Aloo Gobi savoury soft serve topped with local ingredients, including Davidson plum and saltbush.
The two-day pop-up will celebrate Melbourne’s world-renowned food scene and cement the city’s reputation as a unique winter destination.
The activation is part of the City of Melbourne’s ‘Only in the City’ campaign, a major promotion designed to attract more people into the city during the day to work, shop, dine and spend locally – bridging the gap between Melbourne’s 9-to-5 and night-time economies.
Melbourne’s Hottest Ice Cream pop-up will be serving treats from 12 to 5pm. Patrons are encouraged to sign up to What’s On to explore other exciting activations and events in the city this winter.
Quotes attributable to Lord Mayor Sally Capp
“Melbourne’s Hottest Ice Cream is set to ignite the tastebuds – creating an unmissable moment, paying homage to our city’s spectacular foodie scene.”
“We’re enticing workers, residents and visitors to come into the city early and stay late this winter – encouraging them to make the most of Melbourne’s world-class retail, hospitality and creative offerings that are available only in the city.”
“With our new Now or Never festival around the corner and the Queen Victoria Market Winter Night Market drawing record crowds, Melbourne’s Hottest Ice Cream is just one of so many events and activations Melburnians can experience this winter.”
Quotes attributable to City Activation portfolio lead Councillor Roshena Campbell
“We’re investing a record $28.2 million on events and activations in 2023–24 – cementing Melbourne’s place as Australia’s cultural capital.”
“We are providing more reasons than ever for people to visit the city during winter with our huge calendar of events and festivals, benefitting our city traders.”
Quotes attributable to MasterChef finalist Sarah Todd
“Melbourne’s Hottest Ice Cream is the perfect encapsulation of all the things we love about Melbourne – from our diverse food scene to the unexpected and unique experiences that happen every day in the city.”
“My favourite thing about the city is it never sleeps. From amazing shopping in laneway boutiques, to hidden culinary gems, there’s always something to do no matter the day or the season.”