Dancing in the streets of North Melbourne

A woman smiling and dancing

Dancers of all shapes and styles took to the streets of North Melbourne as Dance This Way premiered on Errol Street.

The streets thrummed with breakdancing, hip-hop performers, swing duos and even ballroom dancers as part of a new activation by a local precinct group in North and West Melbourne.

On Friday, Saturday and Sunday nights from 4 to 21 November, Errol Street was treated to performances designed to inspire people to strut their stuff.

Lucky visitors received giveaways from local retailers and special offers for customers, including exclusive night-time dining experiences at iconic Auction Rooms.

‘Dance This Way is designed to surprise and delight locals and visitors, bringing colour, movement and excitement to the heart of North Melbourne,’ local trader Sylvia Hungria said.

Sylvia is the president of the North + West Melbourne Precinct Association. This group is all about amplifying the unique character of the neighbourhood, and helping local businesses to thrive.

The creative scene is strong here, with performance venues such as Arts House and The Comic’s Lounge attracting cutting edge talent. And the area’s distinctive character is enhanced by industrial and heritage architecture.

Events such as Dance This Way are designed by the precinct association help to share the charm of the area with a wider audience. Other initiatives to boost the local economy include a pilot for greening Errol Street, the sale of products such as cute tote bags, and gift cards distributed at events such as the recent Queensberry Cup.

Dance This Way recently received funding through City of Melbourne’s city activation grant program as part of the $100 million Melbourne City Recovery Fund – a partnership between the City of Melbourne and the Victorian Government.

Share this story

21 November 2022
You may also like
Invest Melbourne supports business growth

Invest Melbourne supports business growth

Unlock your business potential with support from expert advisers and join the many innovative and successful companies investing in Melbourne. Melbourne is projected to be the fastest-growing capital city from 2023–24, and the nation’s most populated city by 2030....

Activating Docklands

Activating Docklands

Vibrant new pop-up shopfronts in Docklands are breathing new life into our waterfront community. A market, but indoors is how Julia Mateariki describes the new Your Locals store in Docklands. The pop-up shop stocks a varied range of products, including clothing,...

Turkish artisans team up at Micro-Labs on Bourke Street

Turkish artisans team up at Micro-Labs on Bourke Street

Marvel at handmade leather shoes crafted using a 600-year-old method and sand-free bamboo beach towels made by Turkish artisans at Micro-Labs until 30 November.  Shoemakers Serenay and Can of Akana also make leather bags and house slippers, while Irem...

Explore the city with the Melbourne Greeter Service

Explore the city with the Melbourne Greeter Service

Discover what locals love about Melbourne by taking a free walking orientation of the city, conducted by our enthusiastic volunteers.  We’re pleased to announce that the Melbourne Greeter Service has resumed, offering free two to four-hour orientations of the...

Subscribe to our newsletter

Keep up with what's happening in the City of Melbourne by subscribing to the Melbourne newsletter.

You have successfully subscribed!